B2B cold calling
We run your cold calling. You see the plan first.
We choose the accounts, call decision-makers on their mobiles and book a meeting only when the buyer has told us why they want it. Start with a free game plan: who we would call and what we would say.
No meeting required. Call recordings on request. US and UK campaigns.
Selected client programs
Your free game plan
See who we'd call.
Read what we'd say.
We research your business, choose the accounts and people most likely to need what you sell, and write the script around the problem you solve for them.
You see the targeting and the argument on paper before you commit to anything, and the plan is yours to use with or without us.
IT support for multi-site businesses
- Start with
- Businesses with several sites and a central IT team.
- Speak to
- The person responsible for IT across those sites.
- Ask about
- What happens when a problem needs someone on site, and how long that takes.
- Leave out
- Businesses with a fully staffed IT team at every location. They feel the problem least.
- Opening
- “When a company has several offices, one engineer often ends up covering all of them. Is that how it works for you?”
- Discovery
- “When something breaks at a site without IT, who goes, and how long does the team there wait?”
- If they say
- “We have it covered.” “Good to hear. Is that the same at every site, or mainly head office?”
- Next step
- “Would a short call with our solutions lead be worth it, to compare how other multi-site firms handle it?”
Targeting
A list of job titles is not a target list.
We look at what each company actually does and who inside it lives with the problem you solve. Current contacts, open deals, partners and anyone else you name are excluded before the first call.
- MarketCompanies where your offer fitsMapped from your best customers, LinkedIn and the open web.
- Account fitEvidence they have the problemWhat they run, what they announced, how they operate.
- Right personThe one who lives with itSometimes a new department in an account you already sell to.
- Their mobileA direct number95%+ of valid LinkedIn profiles, through waterfall enrichment.
Your rep
Your rep is coached on your campaign every working day.
We hire reps through a mock cold call and a coached second attempt, so we know they can take feedback before they call for you. Before Day 1, your rep learns your offer and practises the opening, the questions and the objections your buyers will raise.
For a technical product, the rep learns the problem well enough to qualify interest, then hands the detail to your expert. They don’t pretend to be your engineer. Our sales manager reviews selected calls and practises with the rep each working day.
Hear a Coseek rep before you decide. Ask for relevant call recordings with your game plan.
The handoff
Your salesperson knows why the meeting exists before it starts.
Before we book a meeting, the buyer has told us what they want to discuss and agreed what the meeting is for. A matching job title is not enough.
After each meeting, tell us how it went. Your rating changes the next round of calls:
- 01You rate the meeting
- 02We adjust the list
- 03The rep practises the change
- 04The next calls improve
Head of IT, accountancy firm with seven offices
- Told us
- Two offices share one on-site engineer, and tickets can wait days for a visit.
- Today
- Remote fixes from head office. Site visits batched once a week.
- Timing
- Reviewing support contracts before the next financial year.
- Meeting
- 30-minute video call with your solutions lead. Purpose agreed, invite sent.
How we start
Four weeks of calling, then decide.
Four weeks won’t close a long sale. It will show whether the right people take the call and agree to meet.
For Endevor, calling utility companies with 5,000+ staff, we booked 6 qualified meetings in the first month. For KnowledgeLake, calling local government, we booked 8.
You don’t hire anyone
No recruiting, data or dialler to buy. Research, list, script and rep preparation happen before Day 1.
An honest recommendation
Continue, change the campaign or stop. We tell you which, based on what buyers said.
Month to month after
If you continue, it runs month to month with the same rep and campaign knowledge.
- Before Day 1PrepareList, script and rep preparation.
- Weeks 1 to 4Call20 calling days, coached daily, meetings handed over as they are booked.
- End of week 4ReviewWhat buyers said and how your team rated the meetings.
- ThenDecideContinue month to month, change the campaign or stop.
What do we see while the campaign runs?
A live campaign sheet with every meeting and its handoff note, recordings on request, and a review with you at the end of week four.
Who decides what counts as a qualified meeting?
You do, with us, before launch. We write the standard together: which companies, which roles and what the buyer must have told us. If a meeting falls short, tell us and we change the targeting or the script.
Can your rep handle a technical sale?
The rep’s job is to find out whether the buyer has the problem and wants to talk to your expert. We build the script and the answers to likely objections around your product before Day 1, and you can hear recordings first.
Will cold calling hurt our reputation?
Not if the call is done well. The rep says who they are and why they are calling, never claims to work for you, opens with a problem the buyer is likely to have and ends politely when the answer is no.
Why not hire an SDR?
You can. You would also need to recruit them, buy data and calling tools, work out the targeting and script, and coach them every day while they learn. We bring all of that already running, and after four weeks you have conversations with your market to judge rather than a hire to undo.
How is it priced?
A fixed fee for the four-week sprint, then a fixed monthly fee if you continue. There are no per-meeting charges. You get the exact terms in a private proposal once you have read your plan.
Your first campaign
See your first campaign on paper.
Tell us what you sell and who buys it. We will send back who we would call first, why, and the script we would use. No meeting needed.
Prefer to talk it through? Book a call.